Google Ads Management
Reach People Who Are Already Searching for Your Services
Google Ads helps your business appear when potential customers search for the products or services you provide. We create, manage and improve your campaigns while you maintain ownership and control of your advertising account.
You own the account. You control the advertising budget. We manage the strategy and campaigns.
Ads Growth
$750/month
Plus a one-time $750 campaign setup fee
Your Google advertising budget is separate and is paid directly to Google.
Ads Growth is designed for businesses that want professional help planning, creating and managing Google Search campaigns. We connect to your business-owned Google Ads account, build campaigns around your goals and make ongoing improvements based on campaign performance.
- Google Ads campaign strategy
- Campaign and ad-group setup
- Keyword research and organization
- Negative-keyword development
- Search advertisement creation
- Geographic targeting
- Budget recommendations
- Conversion-tracking guidance
- Search-term monitoring
- Monthly campaign improvements
- Landing-page recommendations
- Monthly performance report
- Monthly strategy meeting
How We Manage Google Ads for Your Business
Step 1
You Own the Advertising Account
Your Google Ads account belongs to your business. You retain ownership of your campaigns, advertising history and account information.
- When you already have an account, we request authorized access.
- When you do not have an account, we help you create one using your own business information.
Step 2
You Control the Advertising Budget
You decide how much your business is prepared to spend on advertising. Your payment method is added directly to your Google Ads account, and Google charges your business for the advertising spend.
- Monthly agency management fee: CAD $750, paid through Stripe
- Monthly Google Ads budget: determined by you, paid directly to Google
- One-time campaign setup: CAD $750
- The agency management fee and the Google advertising budget are two separate payments.
Step 3
You Give Us Authorized Access
We use a professional Google Ads Manager Account to securely access and manage your advertising account. You do not need to share your personal password.
- You provide your Google Ads customer ID or accept an account-linking request.
- We will never request your personal Google password.
Step 4
We Build and Manage the Campaign
After learning about your business, audience, services and goals, we create a focused campaign designed to reach relevant potential customers.
- Create campaign structures
- Organize keywords into relevant groups
- Write advertisements
- Add negative keywords
- Configure geographic targeting
- Recommend advertising budgets
- Review search terms
- Test advertising messages
- Monitor campaign performance
- Recommend landing-page improvements
- Track agreed conversion actions
Step 5
You Receive Ongoing Reporting
Each month, you receive a clear report showing what happened, what was improved and what should happen next.
- Advertising spend
- Clicks and click-through rate
- Conversions and cost per conversion
- Phone calls, form submissions and bookings
- Most relevant search terms
- Recommended next actions
Where Your Payments Go
Agency Service Fee
Paid to Consistent Content through Stripe.
This fee covers:
- Campaign strategy
- Campaign setup
- Advertisement creation
- Keyword management
- Monitoring
- Optimization
- Reporting
- Strategy support
Google Advertising Budget
Paid directly to Google.
This money is used by Google to display your advertisements and generate traffic to your website, landing page or business contact method.
We do not collect or hold your Google advertising budget. Google charges your approved payment method directly through your own advertising account.
What We Need From You
- Accurate business information
- Access to the Google Ads account
- Access to the website or landing page when required
- Approval of advertising claims and offers
- A working payment method for Google Ads
- A clearly defined advertising budget
- Timely feedback and approvals
- Information about products, services and target customers
- Permission to configure or review conversion tracking
- Prompt follow-up with new leads
Successful advertising also depends on the quality of the offer, website, customer service and follow-up process. Google Ads can bring potential customers to your business, but the full customer experience affects whether those visitors become paying clients.
Your Account Remains Yours
Your business should remain the owner and primary administrator of its Google Ads account. Our agency receives authorized management access through Google Ads Manager. If the working relationship ends, your campaigns, advertising history and account information remain with your business.
We do not hold your advertising account hostage or require you to continue working with us to retain your campaign history.
Getting started
You Already Have Google Ads
- You provide the ten-digit Google Ads customer ID.
- We send a manager-linking request.
- You accept the request.
- We review the existing account.
- We prepare a campaign plan.
- You approve the campaign and budget.
- Campaign management begins.
You Do Not Have Google Ads Yet
- We guide you through account creation.
- The account uses your business information.
- You are added as an administrator.
- You add your payment information directly.
- We connect through our Manager Account.
- Campaign strategy and setup begin.
Estimate your first month
- Estimated monthly Google Ads budget
- $1,000
- Agency monthly management fee
- $750
- One-time setup fee
- $750
- Estimated amount due to the agency today
- $1,500
- Estimated total first-month marketing investment
- $2,500
These figures are an estimate only. Your Google advertising budget is never charged through Stripe.
Example First Month
- Google Ads campaign setup: CAD $750
- First month of management: CAD $750
- Client-selected Google Ads budget: CAD $1,000
- First-month total marketing investment: CAD $2,500
CAD $1,500 is paid to the agency through Stripe. The CAD $1,000 advertising budget is paid directly to Google.
Google Ads questions
Who owns the Google Ads account?
Your business owns the Google Ads account, campaigns and advertising history. We receive authorized management access.
Do I need to give you my Google password?
No. We connect through Google Ads Manager. You should never share personal passwords.
Who pays for the advertisements?
You pay Google directly through your own Google Ads account.
Is the advertising budget included in the monthly fee?
No. The monthly fee covers professional campaign management. Advertising spending is separate and paid directly to Google.
How much should I spend on Google Ads?
The appropriate budget depends on your industry, location, competition and campaign goals. We recommend a starting budget after reviewing your business.
Can you guarantee leads or sales?
No. We provide professional campaign strategy, setup, management and improvement, but results depend on competition, budget, demand, the offer, website quality and your follow-up process.
What happens when I stop using the service?
Our Manager Account is disconnected. You retain the Google Ads account, campaign history and business data.
Can you manage an existing Google Ads account?
Yes. We can review an existing account, identify opportunities and manage approved campaigns once account access is granted.
Do you also create the landing page?
Landing-page review is included. Landing-page writing, design or development may require a separate quotation.
How quickly can a campaign be launched?
The timeline depends on account access, your information, approvals, conversion tracking, advertiser verification and website readiness. We do not promise an exact launch date until these items are confirmed.
Google Ads performance cannot be guaranteed. Results are influenced by the advertising budget, competition, market demand, campaign history, website experience, offer, pricing and the business's ability to respond to potential customers. Management fees cover professional strategy, campaign creation, monitoring, optimization and reporting. They do not purchase a guaranteed number of leads, customers or sales.
Ready to Reach More Potential Customers?
Tell us about your business, goals and advertising budget. We will review your needs and recommend a practical starting point.